You shouldn't have to guess what groceries will cost before you walk into the store.

But that's exactly what we've all been doing.  For far too long. 

Standing in Kroger, staring at the milk, wondering if Walmart's cheaper. Downloading seven different store apps. Rebuilding the same list over and over, looking for a break.

There has to be a better way.

That's why we built Stretch. And you can download it today!

• Download on the App Store for iOS

• Download on the Google Play for Android

For the first time ever, you can know before you go.

Build your grocery list once in Stretch. Then see exactly what your entire basket will cost at every store in your area. Not just what's on sale. Everything.

• Kroger: $114.73

• Dollar General: $102.58

• Walmart/Trader Joe’s: $97.79 

• Whole Foods: $120.52

You know the exact cost before you leave. Then you decide what matters most this week: savings, convenience, or your favorite brands.

The more you use Stretch, the smarter it gets. It learns that you prefer buying the 6-pack of Diet Coke, not the 2-liter. That "cereal" means Special K in your home. Getting started is easy: snap a photo of your latest list or write it out in the app, and Stretch reads it instantly and searches local stores to give you choices. 

Information is power.

Pricing transparency revolutionized buying homes (Zillow), travel (Expedia and Priceline), and gas (GasBuddy). Grocery is next.

We're launching with over 20 retailers nationwide and adding more soon. Every list you make tells the grocery industry that shoppers are taking control.

Welcome to Stretch.

The power is now in your hands.